Hedonism Group and FAB Group Plan Four GCC Restaurant Openings Across UAE and Saudi Arabia

London hospitality firm Hedonism Group has formed a strategic development and management partnership with DEAL Holdings to launch four dining venues across the United Arab Emirates and Saudi Arabia, as reported by Arabian Business and Zawya.

Expansion Across Key Gulf Cities

The agreement between Hedonism Group and The FAB Group, the food and beverage subsidiary of UAE-based DEAL Holdings, focuses on expanding the restaurant brands HIDE and HIDEAWAY. Development operations have commenced across four selected locations in Dubai, Abu Dhabi, Riyadh, and Jeddah. The partnership marks the London operator's inaugural rollout across the Middle East, with further selective expansion targeted for international European destinations.

The venture was formally announced at the Global Restaurant Investment Forum in Dubai. The agreement stems from discussions originally held during the prior year's summit, concluding an assessment phase to secure prime metropolitan sites across the GCC market.

Concept Formats and Operational Structure

A central focus of the rollout will involve HIDEAWAY by HIDE, an adaptation of the company's Mayfair café offering that draws culinary inspiration from its Michelin-starred flagship concept, HIDE. According to company disclosures, the forthcoming Gulf outlets will encompass multiple service layouts and operating frameworks, incorporating both licensed and unlicensed establishments tailored to local market specifications.

The expansion advances The FAB Group's ongoing strategy to scale international culinary concepts alongside homegrown ventures in the region, with interior fit-outs and site preparation currently underway ahead of the initial openings scheduled in the coming months.